Winning Big Clients: To Win Big Clients, Solve Big Problems
Anthony Iannarino
AUGUST 5, 2019
The four levels of value provide an orienting generalization that gives guidance on what your dream clients value. Because value is in the eye of the beholder, creating value means providing something your client perceives as value ( for a primer on value creation, read this post ). As a disclaimer, what follows is a generalization.
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