The Pipeline

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Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). Other reasons customers, employees and influencers make good sales and marketing channels; 1. Social channels provide insights and information not previously available.

Channels 296
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Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy. The biggies include Facebook, Twitter and LinkedIn, but there are hundreds of other social media sites that you might consider using based on your type of business and your audience, among other factors.

Channels 281
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The Monday Morning Breakfast For Champions Podcast – Episode 40 – Jay McBain

The Pipeline

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.

AutoTask 173
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Sales Scrum Episode #25 – Guest Jason Helfenbaum

The Pipeline

When he is not working he can be found channeling his inner geek with a good book, battling his bulge at the gym or on the bike, or chilling with his wife between parental tours of duty. These solutions have ranged from sales training and behavior modification to tech and policies/procedures and all points in between.

Policies 280
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Sales Scrum Podcast Episode #14 – Guest Andrew Steane

The Pipeline

Andrew Steane is a Senior Director of North American Sales Channels for business software leader, SAP. Sales Scrum Podcast Episode #14 – Guest Andrew Steane. Want to know who to hire the best candidates? You need to learn about Andrew Steane’s Give A Damn Metre. Andrew shares the core components of the Metre.

Hiring 235
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The Monday Morning Breakfast – Ep. 28 – Ian Moyse

The Pipeline

Ian looks at communication, not only it’s importance in sales but how different channels impact your message. Ian has led large and small sales teams and built sales teams of 4 organisations through growth to exit. He explores how the medium is as critical as the message itself.

Channels 210
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Using Referrals and Affiliate Links in Online Business

The Pipeline

Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels. Alignment Business Acumen execution Guest Post Proactive Professionalism Referral Channels Referrlas Sales Success Attitude Play to Win Referrals'

Referrals 282