Sales and Marketing Management

JULY 17, 2018

Online sales can face all sorts of problems, with duplicates being one of its worst enemies. Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. However, this process is everything but easy.

CRM 180

CRM Face-to-face Marketing Webinar Metrics 180

Hubspot Sales

JANUARY 30, 2024

Facebook has risen in rank, and salespeople say it’s the most effective channel for researching prospects and/or their business. It’s an interesting change, but considering that Facebook is the most popular social media channel in the world, it makes sense that sellers are researching customers on platforms they’re more than likely to be on.

Trends 96

Trends Social Media Lead Rank Lead Scoring 96

Partners in Excellence

FEBRUARY 7, 2023

We live in a world of increasing volume and velocity–across every channel. Our inboxes are filled, our voicemails are filled, our social channels are filled. (He He was complaining about poor open and response rates on their outbound programs–regardless of the channel. We have to capture attention.

Outbound 132

Outbound Ideal Customer Profile Inbound Face-to-face 132

Sales and Marketing Management

JULY 12, 2018

Learning from those that have been there before can bring a great deal of insight into what to expect and how to tackle some of the main challenges that startups face. Marketing is a strategy that makes or breaks a business. Startups need to be creative in how they market their products. Give Freebies. Hold a Contest.

Marketing 180

Marketing Social Media Advertising Advertising 180

BuzzBoard

MARCH 30, 2024

Understanding the Need for a Unique Digital Marketing Strategy for Multi-Location Businesses Understanding the complexities of a marketing strategy for multi-location businesses can be a challenge for many professionals in the digital agency field.

Strategy 52

Strategy Marketing Demographics How To 52

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. Not only that, but Snapchat is more popular with a younger audience than other social media platforms such as Twitter or Facebook. Snapchat is a marketing superpower because it allows brands to create content that resonates with their audience.

Promotion 129

Promotion Social Media Marketing Media 129

Increase Sales

OCTOBER 20, 2014

Word of mouth marketing is one of the best strategies to attract positive or negative attention. The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. The Power of Community Marketing. A Real World Example.

Social Media 129

Social Media Marketing Small Business Small Business 129

Zoominfo

JUNE 6, 2022

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. What do they have in common? A focus on branding.

Social Media 130

Social Media Face-to-face Survey Promotion 130

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Social Media 100

Social Media Marketing How To Campaigns 100

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Increase Sales

NOVEMBER 17, 2014

The professional business person stated unequivocally “I believe in old school marketing.” ” He then shared how in his corporate world, people met face to face and he firmly believed in flying in airplanes to make those connections happen. What Is Marketing? Credit: Gratisography. Credit Gratisography.

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

Miller Heiman Group

SEPTEMBER 11, 2019

and internationally who sell through a channel, meaning that customers purchase through independent brokers and agents, who are not employed by Travelers Insurance. DeRosa helps the agents he trains evolve their sales approach by implementing effective conversations across multiple channels, not just face-to-face meetings.

Channels 52

Channels Insurance Insurance Travel 52

Janek Performance Group

DECEMBER 5, 2023

Additionally, AI can generate personalized email and marketing campaigns that are more likely to covert. It can assess their markets and verticals, and it can even mirror their company’s language. This helps sellers prioritize their efforts and tailor their outreach and marketing campaigns.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Sales and Marketing Management

MAY 20, 2018

If only you’d had that conversation face-to-face! Perhaps that’s why so many people in sales — a full 65 percent , according to Chief Marketer’s 2018 B2B Lead Gen Trend Survey — prefer in-person meetings. You witness facial expressions, noticing smiles at light parts and (hopefully) shock at the impressive parts.

Leads 192

Leads Marketing Qualified Lead Face-to-face Lead Gen 192

Alice Heiman

OCTOBER 21, 2021

Watch the podcast below or on our YouTube channel. 10:57] Finding solutions for the first challenges you have to face as a CEO. [19:10] 10:57] Finding solutions for the first challenges you have to face as a CEO. [19:10] Twitter: [link]. Learn more on the Sales Talk for CEOs #podcast Click to tweet. Show Links.

Sports 136

Sports Face-to-face Pivotal Retention 136

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Let’s face it: Salespeople need all of the pep talks they can get. Kyle Porter. The death of email templates is accelerating.

Social Media 205

Social Media Influencer Media Hiring 205

No More Cold Calling

JANUARY 30, 2014

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. I didn’t even get his full name. No company name.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

Sales and Marketing Management

MARCH 11, 2018

Author: Vaughn Aust Defining leads that matter is key to any sales and marketing strategy, but how do you pinpoint those golden customers? Predictive analytics uses data correlation to understand how you target a prospect, what that prospect’s channel preference is, the best time to call, and so on. Figuring out the right thing to say.

Analytics 185

Analytics Lead Rank Outsourcing Services Leads 185

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Marketing 98

Marketing Lead Rank Trends Scale 98

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. This article is part of the Crunchbase Community Contributor Series.

Marketing 105

Marketing Telecommunications Pivotal Study 105

Alice Heiman

FEBRUARY 21, 2023

Watch the podcast below or on our YouTube channel. Sam has been named a Top 50 Women in Revenue and Top 20 Women in Sales Leadership, appears as one of the faces of LinkedIn Sales Navigator’s marketing campaigns, and has been named a Top Ten LinkedIn Sales Star several times over. Don’t we all wish for that.)

Scale 124

Scale LinkedIn Referrals Face-to-face 124

Pointclear

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos.

B2B 192

B2B Social Media Face-to-face Twitter 192

Increase Sales

MAY 4, 2015

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. What was surprising was what contributed to distrust and a lack of credibility. . Would you believe no contact information?

B2B 70

B2B Marketing Face-to-face Trade Show 70

SBI

APRIL 8, 2020

At Seismic we are not just enabling our Sales teams, we support everybody in our organization that is customer-facing: Marketing, Sales, Customer Success, and our Partners/Channel. Our team is responsible for building ongoing, repeatable, and scalable Enablement services for our entire customer-facing audience.

Face-to-face 120

Face-to-face Hiring Vendor Sales Enablement 120

Nutshell

SEPTEMBER 28, 2020

Advertising, blogging, and content are just the beginning of the marketing ABC’s. In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell.

Paid Content 71

Paid Content Marketing Strategy Lead Rank 71

SBI

MARCH 18, 2021

Allego allows sales teams to onboard new reps without having to meet face to face or rely on traditional classroom training. They can pre-board new hires by giving them access to onboarding channels within Allego containing company and product information, welcome videos from the team, and examples of what good looks like.

Hiring 164

Hiring Face-to-face Video Distribution 164

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Hubspot Sales

JANUARY 31, 2021

With the right people by your side, you can optimize your career and elevate your brand to reach more customers, markets, and opportunities with the strongest product or service. With each new valuable contact, you take an extra step to future-proofing your career and business against unpredictability and fast-changing markets and demands.

How To 134

How To Networking Face-to-face Social Media 134

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Commit to a Prospecting Schedule.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). BASHO emails are alive and well—and thriving. And we’ve got examples.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Autoklose

MAY 6, 2024

Storytelling is a powerful vehicle for both marketing and sales. Talk about problems in order to build rapport with your customers – depict them as the hero who is faced with an obstacle. Talk about problems in order to build rapport with your customers – depict them as the hero who is faced with an obstacle. Use Mirroring 6.

Quota 98

Quota Social Media Follow-up GoldMine 98

Crunchbase

MARCH 27, 2020

While every team is uniquely impacted, sales teams are facing an urgent need to generate revenue to keep businesses in operation. Customer-facing teams are the eyes and ears of our operation — whether or not we’re in the midst of a global pandemic. COVID-19 has swept businesses into uncharted waters. Listening to our customers.

Face-to-face 125

Face-to-face Top of Funnel SalesForce Sales Leadership 125

Increase Sales

FEBRUARY 20, 2015

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1. Real World Example #2.

Social Media 70

Social Media Influencer Media Marketing 70