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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

BuzzBoard

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

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Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Here is the email marketing message I received with my initial gut reaction in red.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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FOMO and Urgency: Optimizing Sales Potential

Lead411

Making Use of FOMO in Sales: Scarcity Marketing: FOMO is triggered when one perceives scarcity or restricted supply. Time-bound marketing, whether they are seasonal sales, product launches, or holiday promotions, encourage consumers to move quickly to take advantage of special offers.

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ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening

Emissary

This is the third in a four part series where we look at common account-based marketing (ABM) myths. But, budgets and the planning processes that precede them are no longer rigid and static constructs. That’s both good and bad news for marketers and sellers. or more) are happening out-of-cycle.

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How to Use Predictive Analytics to Improve Your CRM

Apptivo

The organization must preprocess the data before using it to construct predictive models for weather forecasting. Validate and deploy results After constructing predictive models, it is critical to test their accuracy and make any necessary improvements.