Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Vengreso

JUNE 27, 2019

You won’t want to miss our conversation about the best practices for sending cold emails and tips and tricks for making your emails convert. Listen to learn 3 ways to increase cold #sales prospecting conversions, with guest Shawn Finder of @autoklose and @M_3Jr, CEO of Vengreso on this episode of #SellingWithSocial.

Conversion 105

Conversion Prospecting Real Estate Campaigns 105

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Email Marketing.

Social Media 78

Social Media Strategy Marketing Hiring 78

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

MTD Sales Training

JULY 23, 2019

InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. It’s a simple no-brainer. Connect Other Sites & Channels.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Sales and Marketing Management

OCTOBER 14, 2019

More Listening, Less Talking, Better Conversations. Other research on the importance of listening in business suggests that you should spend 80% of your conversation time listening to the other person and speaking just 20% of the time. We remember our feelings about conversations much better than we retain the facts we discuss.

Customer 239

Customer Closing Proposal Decision Maker 239

Highspot

SEPTEMBER 17, 2019

Today marks our Fall ‘19 Release , which introduces industry-first SmartPage technology, designed to provide go-to-market teams with interactive and mobile-ready guidance alongside content so they can have the most effective customer conversations. ” –Trevor Yeats, Director, B2B Marketing, Verizon Media.

Industry 58

Industry Conversion Customer Face-to-face 58

Sales and Marketing Management

OCTOBER 24, 2019

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. Over recent years, new messaging mediums have exploded onto the scene.

Loyalty 120

Loyalty Customer Consumer Study 120

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. To create a killer marketing landing page , keep the design simple and the copy concise. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Are you thinking about increasing sales with a webinar? Start with your webinar funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales and Marketing Management

MAY 20, 2018

If only you’d had that conversation face-to-face! Perhaps that’s why so many people in sales — a full 65 percent , according to Chief Marketer’s 2018 B2B Lead Gen Trend Survey — prefer in-person meetings. Change your default setting to “genuinely helpful,” and your prospect will enjoy and engage in the conversation a lot more.

Leads 192

Leads Marketing Qualified Lead Face-to-face Lead Gen 192

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. You can follow him on Twitter or connect with him on LinkedIn. Saving Sales and Marketing Time. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way.

Buyer 94

Buyer B2B Scale Marketing 94

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster.” Seismic Interactive Content allows sellers to mimic an in-person conversation.

Marketing 65

Marketing Scale Sales Enablement Microsoft 65

BuzzBoard

MARCH 29, 2024

Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. For example, Facebook’s extensive user base provides excellent exposure, while Instagram, with its younger users, is perfect for businesses targeting a younger market.

Social Media 52

Social Media Media Ideal Customer Profile Demographics 52

Sales and Marketing Management

OCTOBER 31, 2019

The art of interest-based negotiating (if you haven’t studied up on IBN, do so right now) is realizing you and the other person both want the same thing: a good deal. Continue the conversation until you both discover a mutually beneficial solution. Know what can help the other person, but also know what else is available on the market.

Negotiation 176

Negotiation Vendor Twitter Promotion 176

Act!

JANUARY 10, 2024

To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. In comparison, lead-nurturing ideas aim to build trust with your leads, answer their objections at different stages of the buyer’s journey , and prepare them for conversion. Here are a few reasons.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

LeadFuze

AUGUST 12, 2021

The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. Internet marketers, inbound fanatics, individual sales reps, team leads, founders and just about anyone else who is “sales facing” will enjoy so many of the episodes.

Top of Funnel 98

Top of Funnel Lead Rank Twitter Lead Scoring 98

No More Cold Calling

DECEMBER 3, 2015

But like punch lines, referral marketing efforts fall short without the proper follow through. The Problem with Your Referral Marketing. When prospects request information and reps don’t follow up, they miss out on the chance to have great conversations and close deals. Referral Marketing Meets Referral Selling.

Referrals 120

Referrals Marketing Social Media Cold Calling 120

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Tenbound

JANUARY 26, 2024

Showcasing Results in Cold Emails The Persuasive Impact of Case Studies People are more likely to believe the effectiveness of your offerings when backed by evidence. Include brief case studies or share examples of successful outcomes achieved for your clients. Connect with your prospects on LinkedIn or follow them on Twitter.

Case Study 64

Case Study Segment Social Media Follow-up 64

Autoklose

MAY 6, 2024

Storytelling is a powerful vehicle for both marketing and sales. Studies say that people tend to remember stories much better than facts alone – 22 times , to be more precise. Waste No Time Time makes all the difference when it comes to conversion. You Need a Hero! Naturally, every story needs a main protagonist or a hero.

Ideal Customer Profile 52

Ideal Customer Profile Social Selling Competition Lead Rank 52

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. With the Internet now the #1 marketing channel for small businesses, this requires a secondary social media plan for the following activities: Blog. What is your market share?

Advertising 70

Advertising Advertising Marketing Small Business 70

No More Cold Calling

DECEMBER 16, 2014

Dan Lyons explores this issue and shares research from the Objective Management Group in his Hubspot post, “ Study: 3 of 4 Sales Reps Have No Idea What They’re Doing.” Marketing people get marketing degrees. Engineers study engineering. CFOs study accounting.” So they “wing it” and fail.

Hiring 240

Hiring Guidelines Engineering Face-to-face 240

Hubspot Sales

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Having this information ultimately leads to better, more beneficial conversations.”. Join or contribute to Twitter chats. Check out this article.

Lead Rank 104

Lead Rank Lead Scoring Sales Qualified Lead Outsourcing Services 104

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. The buying process is a collaboration between marketing and sales and for the long-term. And customers continue to evaluate the market for the best product or service.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. The buying process is a collaboration between marketing and sales and for the long-term. And customers continue to evaluate the market for the best product or service.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

MAY 12, 2020

If that sounds like marketing—you’re right!). For example, web developers may frequent GitHub or Stack Overflow, while other passive candidates prefer Twitter or Instagram. In fact, according to a study by LinkedIn, compensation isn’t even among the top four reasons why people quit a job. What is a Passive Candidate?

Hiring 278

Hiring How To Networking Salary 278

SBI

JUNE 25, 2020

For companies’ sales and marketing teams, this could mean changing messaging, altering their inside sales strategy, or re-thinking the kinds of businesses they’re targeting. Most importantly, it helps foster a two-way conversation and creates more of a consultative experience for buyers, rather than feeling like they’re being sold to.

Scale 120

Scale Buyer Case Study Banking 120

SBI Growth

JULY 23, 2013

Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Marketing worries about the brand’s consistency. It is a risk mitigator, branding engine and market research mechanism. As the following BMW case study illustrates, Social Selling impacts the entire organization. BMW Electric Uproar.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

BuzzBoard

APRIL 6, 2024

Consider platforms, like Instagram, LinkedIn, and Twitter as vast oceans of untapped leads ready for nurturing. Understand the Role of Social Selling and Targeted Advertising in Nurturing Leads The sweeping progression of technology has drastically altered the marketing landscape.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. The best salespeople leverage social media to start conversations, learn about their clients, and ultimately build long-term relationships with their clients or prospects. Your profile should help you earn the trust you need as a seller.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Adaptive Business Services

DECEMBER 8, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Finally, I found him on Twitter, followed him, and sent him a direct message. DISC is the study of observable behaviors. I chased one guy for months. I got an instant response.

Twitter 71

Twitter Video Proposal Meeting 71

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Sales Hacker

MARCH 25, 2021

Terry hates Twitter, eating at his desk, and traffic jams. Or Mary from marketing? Customer research, market intelligence, demographics, firmographics, and physiological data are all essential for shaping your persona. Practical persona-based sales materials will help your reps when they’re in conversation with their customers.

Buyer Persona 112

Buyer Persona Top of Funnel Buyer Outsourcing Services 112

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170