Remove email-as-a-sales-prospecting-letter
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Email as a Sales Prospecting Letter

The Sales Hunter

Based on the number of emails I receive each day — and I’m sure you receive each day – it would be easy to conclude that email must work. What I’m talking about is the email that fails to engage and is supported by other forms of communication. Does your email have a call to action?

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Sales Lessons from Google Fiber

Mr. Inside Sales

AT&T then sent a letter announcing superfast speeds and made an offer for first time subscribers. They also sent out a letter announcing their superfast service, and then two weeks later, they sent out another. What does this teach us as sales reps? One email (even if you’ve spoken to someone), isn’t enough.

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We Are Efficient, But Are We Effective?

Partners in Excellence

If I think, for example, the evolution of “prospecting letters.” ” I started in sales, about 5 years before emailing became popularized. To send a prospecting letter, I had to write it in longhand and give it to the “word processing pool.” Time is a problem.

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Go through the motions

Sales 2.0

In sales we need to go through the motions. Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. Send an email referencing a common background/affinity, or if you have secured a referral then follow up on that introduction.

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Send Your Proposals to the DEA

Sales 2.0

Just to mess this up a bit more, I am going to mess up the order of DEA as well for this email, let’s start with the letter “E”. If a prospect asks for a proposal I usually say “I might be a little different this way, but I don’t generate formal proposals. They just take too darn long. But there’s a tiny bit of magic here.

Proposal 195
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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. The Art of Creating a Quality Sales Letter.

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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

Message to cold callers: Pestering strangers is NOT the way to prospect. Cold calling is a duplicitous, disingenuous sales tactic. If you make 100 calls, you’ll talk to about 20 people, schedule 10 sales appointments, and if you’re lucky, close one new deal. You call someone and then follow up with a letter. Still cold!