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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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Rimini Street Looks to Content Governance to Ensure a Scalable Future

Highspot

As the company’s former Senior Director of Product Marketing, he has spent the last seven years creating content for customer-facing teams. We recently had an opportunity to sit down with Dan to discuss his content management journey and the value that governance has brought to Rimini Street.

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How To Build Your Go-To-Market Strategy

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Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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A Guide to Lead Qualification Marketing

Zoominfo

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). Let’s get into it!

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. RELATED: If You’re Building Your B2B Marketing Strategy, Start Here. Here’s what we’re going to cover: Salesforce objects. Why bother?

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Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands

Appbuddy

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. In a world where people spend over three hours a day on their phones, marketing with SMS is a no-brainer. Welcome campaigns.