MedTech sales – the declining advantage of superior technology
Sales Training Connection
FEBRUARY 24, 2014
However as a recent report by the Boston Consulting Group (BCG) notes the strategy for generating those outcomes is no longer sustainable. ” The BCG report goes on to suggest that MedTech companies must also invest in reinventing their sales team to reflect the shifts in the buying process. Medtech sales. ©2014 Sales Momentum ®.
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