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How to Build Your Email List in Seven Steps

Zoominfo

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations.

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The Money’s in the List

Sales 2.0

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

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Book notes: Success is in your Sphere?

Sales 2.0

I agree with Zvi Band the author of the book Success is in your Sphere that “relationships are our most important asset”. From everything I’ve seen, if you want to outperform in sales in the long run, you need to build your own network of people that know, like and trust you. Here’s how the framework breaks down.

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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Image – CC0 License Attract the Right Job or Clientele: Is Email the Best Way to Engage With an Audience? Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Email marketing works well for almost every part of the funnel.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

However, if that data isn’t clean, your marketing and sales efforts take a hit. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. How Does Dirty Data Affect Sales? Though these mistakes seem small, they impact people’s experiences with your brand.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. The new requirements include: Email authentication for your domain.