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What is a landing page and why does your marketing campaign need one?

Nutshell

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

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Get Growing: How to Retain Customers For Long-Term Growth

Zoominfo

We’ve all heard the adage that it can cost five times more to land a new customer than it does to maintain an existing one. How your customers feel at every stage of the buyer’s journey affects whether they renew or expand their contract. This goal guides our day-to-day work. These two teams must strive to work in harmony.

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Develop a Land and Expand Sales Strategy for Your IT Solution with P&C Insurers

Emissary

When targeting this market to expand IT infrastructure deals, build your land and expand sales strategy on existing credibility and insider intelligence. Focus your land and expand sales strategy on the pivotal issues for the account. With luck you’ll have an executive ally or an industry insider to guide you.

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Generate Leads Like a Pro: Top SMB Sales Lead Generation Strategies

BuzzBoard

What makes lead generation intriguing for small businesses is its potent capability to guide potential customers towards a business’s products or services. To understand how to optimize landing pages for lead generation, explore our guide. Remember, persistence and constant learning are the tools for conversion.

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Hit Your Number By Expanding Sales in Your Existing Accounts

Emissary

Expanding business with an existing client account is cheaper than landing new business, and it can increase an account’s overall lifespan. We sat down with IT buyers from Exelon, Starbucks, Vanguard, and BB&T to find out how, when, and where to expand your footprint within your top accounts. Click To Download.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. A Guide for 2020,” post covers the types of intent data, where it comes from, how to use it.

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Lead Conversion: How Do You Stack Up?

Zoominfo

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company. Get a demo today to learn more.