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The Money’s in the List

Sales 2.0

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

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How to Market Like A Big Business On A Small Budget

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory.

Marketing 113
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. weather results, sports scores, definitions, etc.).

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The Best 10 Web Chat Tools in 2019

Hubspot Sales

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. Web chat tools can be used at almost every stage of the customer lifecycle. Web chat tools can be used at almost every stage of the customer lifecycle. HubSpot Live Chat.

Tools 130
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Sales Enablement: Unlocking Revenue Protection

Highspot

Sales teams must rise to greatness to thrive in the competitive market of today. Research from Highspot reveals that sales representatives spend only 25% of their time actively selling. However, these proficient teams operate in competitive markets where uncertainty prevails, especially in challenging economic times.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

74% report using AI in some form in their role, and 60% say they believe AI tools are important to their overall strategy. A McKinsey report found that companies using AI have experienced the biggest revenue impact in marketing and sales. 16% of sales professionals use AI for research.

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How healthy is your office?

Sales and Marketing Management

Author: Paul Nolan Sports teams from the professional level to high school invest significant sums of money in their facilities to obtain peak productivity from their athletes. Healthy building and healthy building certification will absolutely be a recruitment tool given what’s happening with the pandemic,” she says.