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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. New world, new sales strategies. Pivots large and small. percent in 2020.

Marketing 105
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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. A week later, a study from the Institute of Supply Chain Management found nearly 75% of companies reported they would experience supply chain disruptions because of coronavirus-related transportation restrictions.

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An Empty Wagon – Sales eXchange 194

The Pipeline

Well, I can tell you that there are a lot of empty wagons when it comes to sales and sellers, usually in lack of substance or delivering on the hype. This unnecessarily extends the length of their sale cycle, or kills the sale all together.

Wireless 280
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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Risk Management with Vendors The same study from the Institute of Supply Chain Management found nearly 16% of respondents already had changed revenue projections because of the aforementioned logistics issues. So, let’s start there.

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How Sales Teams Drive Exceptional Customer Experiences

SBI

How Sales Teams Drive Exceptional Customer Experiences. The “product” of transporting you from point A to point B didn’t change. Every interaction with your customer is an opportunity to delight or disappoint them, and sales is often one of the first interactions, setting the tone for the customer relationship.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Sales of VR and AR devices will reach $1.8 billion in 2018 ( source ).

B2B 154
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How to Protect Your Email Efforts from Extinction

Sales and Marketing Management

But unlike the Flintstones’ favorite mode of transport, email has adapted and endured. And from my experience helping businesses grow their sales pipelines with qualified leads through email, I’ve seen it continue to prove itself effective. But email marketing is easy to do poorly — and increasingly difficult to do well.