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Our Customers Are Doing Their Homework

Partners in Excellence

When I emailed them back, I asked, “Why are you offering me, a loyal customer, a price that is much higher than what you are offering anyone who happens to look at your web site? Customers do their homework! Before they contact sales people they are doing research. Let’s dive into the first.

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Doing Your Homework

Partners in Excellence

Every evening after dinner they would say, “Go do your homework!” ” My sisters and I always had more interesting things we wanted to do, whether it was getting together with friends or watching something on TV. But they were very strict, before we did anything else, we had to complete our homework.

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There Is No Excuse For Not Doing Your Homework!

Partners in Excellence

To the annoyance of most school children, virtually every night, their parents ask a question, “Did you do your homework?” ” Growing up, sometimes I would blow off doing my homework, I’d not lie, but I’d find a way not to answer the question. They helped me learn and improve.

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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. Have they done their homework? They don’t know how to buy.

Customer 118
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Are Your Customers Doing Their Homework?

Partners in Excellence

” It’s best to read his research, but a net summary of one of his points is, “Buyers who have put less time in doing their homework, up front; those that engage only at a superficial level, have a much higher degree of remorse, for those decisions they make.” Or what brand damage does that customer create?

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Grinding It Out….

Partners in Excellence

My reaction to the majority responses these hacks produce is, “Nothing new, OK not great…” It’s stuff, if we work to master our profession, we should have known without needing ChatGPT. If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.)

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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. They don’t need a lot of education about our products. We always seem to lead with our products and focus our conversations on those. They already know that–again from our websites. What do our customers need?

Buyer 119