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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

She ran EMEA Strategic Accounts for Redgate Software. Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA. When I started my career, sales wasn’t seen as a real career prospect. Preface: I met Cassi Roper a number of years ago.

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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

Ready to start a conversation with any sales prospect in your database or CRM? Introducing, the “foot in the door” cold email prospecting method! The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The reason they loved it is because it made them more credible in front of prospects. The Most Basic Rule of Product Positioning 3. It’s more about demonstrating stronger leadership.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. This isn’t simply about describing the different target segments, it’s about sharing those snippets of intel that help salespeople focus on the right prospects early on.

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[TEMPLATE] How to Start a Conversation Using the “Foot-in-the-Door” Email

DiscoverOrg Sales

Here’s how to start a conversation (and book a meeting) with almost any prospect in your database or CRM using the “Foot-in-the-Door” email. Positive reply rate: 15.6%. IMPORTANT: Be upfront about your intentions with your prospects. A few examples of CTA’s you can use: If you sell b2b software…. “Hi Marketing VPs.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

Sure, the product is what prospects are buying in the literal sense, but with few exceptions, the biggest thing that’ll differentiate your products and your organization in the sales process is…YOU! Convince your prospects you think about their business just like they do and watch your win rate go up. It happens almost immediately.