Remove sales-books selling-to-big-companies
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How to Worry Less & Enjoy Life More: New Book!

Mr. Inside Sales

I’d like to invite you all to join me on my journey through a new phase of my career: From this point forward, I’m going to spend more time pursuing what I’ve always done professionally (write), but I’m going to be writing more of the kind of books that have always spoken to me. See the book here. And many more.

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Lost in the CRM forest?

Sales 2.0

It’s that with this huge list of potential customers, the business is not actually easily able to sell. It’s that with this huge list of potential customers, the business is not actually easily able to sell. Usually sales pipelines live in the “opportunities” tab your CRM. It’s a conversation I’ve had many times over the years.

CRM 195
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Do you need an Enterprise Selling Plan (ESP)?

Sales 2.0

We will start selling at some reasonable rate again, soonish. One of these lessons I believe is that big customers are good. Big fish have big wallets. One reason you may forget this lesson is because big customers are not easy to win. I showed in my last blog post that the big guys have the money.

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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection.

Referrals 195
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Book notes: The Sales Acceleration Formula

Sales 2.0

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195
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Be Memorable or Why Go?

Anne Miller

The good news is you’re at a networking event with the potential to meet key players at your target companies. Lynn Lavender, Chief Imagination Officer at Lavender-Landings.com , a digital communications strategy company, has the answer. And at networking events, that is a big missed opportunity. How do you stand out?

Lead Rank 118
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Send Your Proposals to the DEA

Sales 2.0

This one was of the typical kind that I have seen over three decades of working in B2B services companies. The kind that takes a salesperson away from selling for a couple of days and turns them into some kind of Word (or PowerPoint) jockey, trying to find the perfect paragraph spacing or font. They just take too darn long.

Proposal 195