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The Digital Buying Journey Is Very Human

Partners in Excellence

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. ” So much of our thinking is around automation, digital interactions, and fragmented sales interactions. .”

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The digital buying journey is very human

Membrain

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. Engagement with sales people represent the smallest part of their time investment.

Channels 136
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product.

Education 330
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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The “big news” in customer engagement is the customer digital buying journey. The shift to customers preferring the digital channels over dealing with sales people. Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new.

Retail 122
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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

All entertaining, but designed for very different times and circumstances–yet we keep going back to the same old things. We may have “invented” a customer buying process that aligns with our desired process–Defining Problems, Identifying Alternatives, Identifying Needs, Assessing Alternatives, Choosing A Vendor.

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The Digital Buying Journey Frees Us To Create Real Value!

Partners in Excellence

We misunderstand the customer digital buying journey and what it means to our customers and to sellers. Too many focus on the ability of customers to create a Rep-Free buying experience. They currently spend more time looking at digital resources than they do with sales people.

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The New Sales Process

Partners in Excellence

Despite knowing the customer buying process is very squishy and wandering, we design our processes to be relatively rigid, rigid to the point of being highly scripted. Sometimes, when we design our sales processes, we suggest a complementary buying process to align customer activities with the things we want to do.