Remove the-problem-with-assumptions
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The Problem With Assumptions

The Sales Hunter

It can seem painless to make an assumption from reading someone’s email, but the real question is what is your assumption, and is it correct? That is where the problem lies. Think about the number of times you have made an assumption only to be proven wrong later. Do not assume anything! Never assume; always verify!

Travel 251
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Leads, Top Of Funnel, Do We Really Understand?

Partners in Excellence

Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. It’s not wrong, but it’s not completely right. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. What drives our Top of Funnel requirements is what happens in the funnel itself.

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August Will Shape Your Fall Harvest

The Pipeline

If the assumption is that they are using the lull to plan the fall campaign, then the call needs to be about that. That Is The Problem. These are sellers who see sales as a means of delivering objectives, not merely solving problems. Any one-trick pony can solve one problem, just look at any SaaS shop.

Harvest 376
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Finance has no problem saying no. Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . 1: Able to adapt. . But don’t think that things are going to suddenly get back to “normal.” 2: Alignment. 3: Napkin plans.

Marketing 357
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Freeing up sellers to be more human

Sales 2.0

Sometimes the problem cannot be solved with your product or service and helping even when the solution is not your product is how you can get people interested and get them to trust you. This is number 9 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. Sign up for the Sales 2.0

Scale 195
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Why Do We Think Our Customers Know What They Are Doing?

Partners in Excellence

But, too often, when our customers have a change initiative, or a problem solving initiative, or a buying initiative, we assume the they know what they are doing. Part of the role of managers and leaders is to identify problems and changes that need to be made. And each time the problems/issues are different.

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“You Started This Conversation, Why Can’t You Hold Up Your End Of It….?”

Partners in Excellence

Why do you think we have this problem? The conversation is either an outright pitch for the product, or it starts with a provocative assumption of a problem, then focuses on the product that solves that problem. They want to talk about their problems. It was a provocative outreach. They want to discuss.