Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
Emissary
SEPTEMBER 27, 2021
Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. Clients keep rescheduling your Quarterly Business Review. Clients need to know the WIIFM (what’s in it for me) if you want them to protect the time on their busy calendars and invite the right people. Everyone is getting a trophy.
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