Why Your Buyer Personas Are Obsolete
SBI Growth
FEBRUARY 18, 2013
“Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. We have seen a tremendous rise in the interest and use of buyer personas since 2002. To help you get started, I am providing a buyer persona assessment tool here based on the factors mentioned above.) Burton Richter, Nobel Laureate.
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