Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource
Pointclear
OCTOBER 13, 2011
In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft. ” Quite often, I am asked about outsourcing lead generation and appointment setting to professional service firms. Like all companies, they looked at us less as a partner and more like a line item expense.
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