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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft. As a lead management software provider, we sit uniquely in the middle because we provide the software that drives the activities of both the end-user as well as professional lead gen and appointment setting companies.