2015 Campaigns Demand Generation Sales Management 
Tony Hughes
OCTOBER 16, 2018
2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). 2015 could be the year for a quantum shift in strategy, execution and results in your world.
Tony Hughes
MARCH 13, 2018
To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR.
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