Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Sales Hacker
OCTOBER 31, 2018
The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before the boom, buyer personas were defined as researched and modeled representations of who buyers are, including their goals and how those goals drive their buying decisions. Invest in great content.
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