2018 B2G Lead Capture Lead Nurturing 
Zoominfo
JUNE 24, 2020
Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Most marketers can relate to the frustration of losing leads and potential ROI because the sales team decides to play a game of “not it” when they should be following up.
Zoominfo
JUNE 24, 2020
Making The Juice Worth The Squeeze Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. And believe us, you’re not alone: A 2018 study from Drift found 58% of sales teams did not respond to inbound lead conversions.
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