The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. In general, an inbound strategy is less expensive to set up than an outbound strategy. Most outbound strategies require many more salespeople or business development reps (BDRs) to generate leads.
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