Account Follow-up Marketing Sales Team Automation 
Sales Hacker
NOVEMBER 16, 2021
With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. PPC marketing tools.
Sales Hacker
JUNE 11, 2020
Most sales prospecting falls into two broad approaches — Inbound and outbound sales. Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.),
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