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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

So which lead generation strategies should you be automating? We’ve rounded up some must-have tools to automate lead generation across the following categories. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Automated drip campaigns.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. In general, an inbound strategy is less expensive to set up than an outbound strategy. Here are 6 steps you can follow to get started. Automate parts of the process and develop nurturing campaigns.

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