Remove Advertising Remove B2G Remove Case Study Remove CRM
article thumbnail

18 essential sales KPIs: What to measure and how to track everything

Close.io

The case for KPIs and Sales Analytics. Case Study: How a century-old company transformed its business using sales metrics. Instead of using a tool that gives clear, actionable insights, most sales teams just export their sales metrics from their CRM into a spreadsheet. Revenue on advertising spend.