Sales Leads – How to Tame a Unicorn
Cience
MAY 7, 2019
In the B2B selling process, a sales lead is a decision maker (and her/his contact data) at a company that you hope will become your client. For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Segmentation.
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