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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. What is a lead generation strategy? Inbound strategies.

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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Advertising, blogging, and content are just the beginning of the marketing ABC’s. There are so many more lead generation tactics that can be leveraged to ensure that your business is optimized for success. . Paid advertising. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell.