PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
That led me to start moving toward more of a customer facing role in marketing where I meet clients, work with people, and am able to carve messages that are all about value. I score them by connecting to intent-based algorithmic tools. You cannot be a slave to the tool. The tool has to be aligned to your strategy.
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