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How to Create an Effective Sales and Marketing Plan

Highspot

FEBRUARY 14, 2024

Cost projections and expected return on investment (ROI). Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost per Lead (CPL): Cost associated with acquiring a new lead.

Paid Content 52
Paid Content Lead Rank Top of Funnel Marketing 52
article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

FEBRUARY 14, 2024

Cost projections and expected return on investment (ROI). Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost per Lead (CPL): Cost associated with acquiring a new lead.

Paid Content 52
Paid Content Lead Rank Top of Funnel Marketing 52
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