Crunchbase

OCTOBER 27, 2021

Marketers utilize market research and analysis to: Learn about potential consumer preferences; Create educational campaigns that draw attention to a company’s product or service; Build and maintain a brand’s reputation; Engage potential and current customers; and Boost brand visibility. Cost per lead.

Cost per Lead 52

Cost per Lead Sales Qualified Lead Lead Rank Marketing Qualified Lead 52

Chorus.ai

APRIL 11, 2022

In addition to strategic alignment, the people charged with RevOps are often responsible for budgets, territory management, campaign management, and lead generation. Is marketing doing its job to generate enough qualified leads? The goal is to find repeatable success, without hurting profitability.

Cost per Acquisition 117

Cost per Acquisition Revenue Cost per Lead Lead Rank 117

Highspot

FEBRUARY 14, 2024

Cost projections and expected return on investment (ROI). Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost per Lead (CPL): Cost associated with acquiring a new lead.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Cost projections and expected return on investment (ROI). Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost per Lead (CPL): Cost associated with acquiring a new lead.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Pointclear

SEPTEMBER 24, 2015

Run CPL campaigns! In less than 1,000 words, Adam covers so much territory I found myself needing to read this several times through—and as it sank in I found my head shaking up and down in agreement. Buy more lists! We need more in the top of the funnel!”. Account-Based Marketing turns that philosophy on its head.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. It’s been a key part of our ability to scale to more than 30,000 customers worldwide while improving match rates, driving down our cost per lead, and getting more aligned with our sales team.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. For clients, each named account and each individual are treated as a unique campaign.

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67