6 steps to get sales and marketing working on the same team
OnePageCRM
MARCH 2, 2017
Demand generation – Top of funnel, content marketing, social publishing. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. MOF content: Case studies, expert webinars, data sheets, how-to guides.
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