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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sharing best practices in sales and sales management www.salesassociation.org. I often encourage prospective clients to test and leverage inbound and direct mail before they invest in telemarketing. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Join The Sales Association.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

The best ways to generate sales leads. The tools you need to generate leads. How to start generating sales leads. Without a repeatable process for generating pipeline — and ultimately creating leads — the sales team must generate their own leads. Direct mail. What is a lead generation strategy? Social media.