How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities
LeveragePoint
FEBRUARY 20, 2018
But there is a point early in the sales cycle when the second problem, combatting the status quo, is the dominant problem for sales. This is a lonely time for a sales rep. It is the time when a sales rep is working to connect with a new prospect and to develop that prospect into a qualified opportunity.
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