Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)
Alice Heiman
FEBRUARY 13, 2024
She was met with the daunting task of revitalizing a company that was “dead in the water” due to the pandemic-induced halt in its traditional training services. One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger.
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