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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’ He was referring to the importance of relevant knowledge about your prospects and buyers. Most interesting stat : 92% of prospects NEVER respond to a cold call or email. What if you could get 20 or 30% of prospects to talk with you?