Remove Demand Generation Remove Lead Generation Remove PeopleSoft Remove Sales Enablement
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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation. Sales and Marketing Alignment. Sales Enablement Completes the System .