Remove Demand Generation Remove Lead Generation Remove PeopleSoft Remove Sales Qualified Lead
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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation. Sales Enablement Completes the System . Something needed to change.