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How High-Growth Companies Buy Leads

Velocify

A recent study shows that of the four primary lead sources – purchased, website/self-managed SEO, referral, and direct mail – purchased leads accounted for nearly one-third of the total volume of leads for high-growth companies. About the Author: Jaime Lee is the content marketing manager at Velocify.

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? I cut my teeth on marketing clusters and verticals.