PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
You want to think about a smaller, lookalike model of the companies that you know are a best fit for you by size, the right persona, the right hiring, they’re showing intent. We’re going to choose them, we’re going to send them stuff, we’re going to do direct mail. We’re going to do a road show.
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