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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. What is Account-Based Marketing? Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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When prospects say no: Sales recovery for digital marketing agencies

PandaDoc

Prospect – where you’re researching the prospect online or at networking events. Your customer relationship manager (CRM) is a fundamental tool if you’re about to take your sales process seriously. HubSpot is the most popular inbound marketing CRM, and prices range from free (on a very limited plan) through to $1200/month.