How one company’s disciplined, targeted approach to demand generation delivered big results
Mereo
FEBRUARY 14, 2019
JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. Educating on how to reframe objections. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft. Let’s flash back almost two decades now.
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