Remove Enterprise Remove Objections Remove PeopleSoft Remove Tools
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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. Educating on how to reframe objections. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft. Let’s flash back almost two decades now.