Remove Lead Scoring Remove PointClear Remove Sales Enablement Remove Sales Methodology
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The Slippery Slope Called Sales Enablement

Jonathan Farrington

This is frequently referred to as sales enablement. With sales enablement are we shielding those we love? Let’s look at the number of opportunities companies are currently leaving on the table before we try to find more ways to “help” sales: Marketing Qualified Leads. Sales Accepted Leads.

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Do Standardized Sales Processes Really Work Anymore?

Pointclear

One thing we can always count on is this: sales will always say they want more leads. I was struck by Dan McDade’s statement in his recent article, Sales Leads: Why Your Reps Need Fewer, Rather Than More , that sales reps are paid to sell—not interpret leads.