when-the-golden-rule-fails-try-the-platinum-rule 
The Center for Sales Strategy
SEPTEMBER 23, 2021
Simple and true, this Golden Rule is one of those kindergarten lessons that guides us to interact better with others. Except when it doesn’t work. The idea that you should “do unto others as you would have them do unto you” dates back at least to Confucianism (551 BC) and has precedents in nearly every religion.
The Digital Sales Institute
MAY 4, 2021
They must be willing to take the time to understand what the customer truly needs and identify the problem the customer is trying to solve. What are sales skills training and techniques as they apply in the modern sales process? Like everything else about business, sales methods change on a regular basis. Customers have changed as well.
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