The Pipeline

MARCH 26, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

The Pipeline

APRIL 1, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. So plan to make it a campaign.

Pipeline 223

Pipeline Twitter Call-back Cold Calling 223

The Pipeline

APRIL 8, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Stored in Attitude , Business Acumen , Guest Post , Marketing , Proactivity , Trust , execution. August 2010. April 2010. March 2010. February 2010.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Pipeline

JUNE 17, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues. August 2010.

Pipeline 240

Pipeline Cold Calling Twitter Social Media 240

The Pipeline

NOVEMBER 28, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. When Sales Met Marketing. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008. October 2008. September 2008.

Buyer 219

Buyer Pipeline Twitter Hiring 219

The Sales Hunter

JANUARY 31, 2012

To get the customer to call you does require you to have a strong marketing / awareness campaign, but when you do have it in place, the results can and will be impactful. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009.

Ideal Customer Profile 180

Ideal Customer Profile Prospecting Hiring Negotiation 180

The Pipeline

MAY 13, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. August 2010. April 2010. March 2010.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Chorus.ai

MAY 7, 2020

You have to identify the markets you’re servicing. Use laser-focused micro-campaigns to create your own secret sauce To stay ahead of any dips in the market, Tom’s team is refining their process so that they’re targeting the right people in the right way. We’re bucketing targets together to focus on micro-campaigns,” Tom said.

Ideal Customer Profile 62

Ideal Customer Profile Campaigns Pivotal Energy 62

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

No More Cold Calling

JUNE 9, 2019

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. Vintage telephone on old table sepia photo. Many companies no longer exhibit at these shows.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Hubspot Sales

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 102

Loyalty Inbound Skype Consumer 102

No More Cold Calling

JUNE 6, 2019

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. You’re actually going to have to turn off your phone and discover all that is human around us.”

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Hubspot Sales

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Whether you want to bring a family recipe to market, create cutting-edge open hardware, or build electronics, Crowd Supply can help. Kickstarter.

Nonprofit 121

Nonprofit Hiring Banking Campaigns 121

The ROI Guy

JUNE 3, 2010

spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. The Bottom Line: We predict that Tech vendors who seize this unique value sales & marketing opportunity will grab most of the discretionary budget increases these studies are projecting. IDC's latest predictions point to a 3.8%

Campaigns 40

Campaigns Government Marketing Forecasting 40

The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. market spending growth. compared to 2008.

Revenue 40

Revenue Marketing Vendor Survey 40

Nutshell

OCTOBER 12, 2017

“Mathalicious founder Karim Ani was a big fan of the hip hop group Blackalicious and drew personal inspiration from their insightful, positive lyrics…and he was listening to them a lot when he founded Mathalicious in 2009, hoping to spark a similar sense of wonder in math class. “In Benjamin Collins, Owner.

Customer 102

Customer Campaigns Promotion Positioning 102

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

LeadIQ

OCTOBER 8, 2018

If you sell ad tech, maybe you are helping a marketer hit their revenue goals. One example of Disney executing from a business standpoint on their brand archetype was buying Marvel for $4 billion dollars in 2009. One example that always comes to mind is a campaign WestJet Airlines did a few years back.

Prospecting 68

Prospecting Airlines Motivation Follow-up 68

The ROI Guy

AUGUST 4, 2010

marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue.

ROI 40

ROI Marketing Decision Maker Survey 40

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Buyer 40

Buyer Marketing Survey Comparison 40

The Ultimate Sales Executive Resource

AUGUST 19, 2009

Marketing programs in college often don't focus on inter-departmental relationships. On the other side, poor or non-existent relations between a sales and marketing team can mean leaving quality assets untapped. My conservative estimate is that this waste could easily amount to 10% of the marketing investment in people and programs.

Marketing 40

Marketing Collateral Campaigns Account 40

Velocify

OCTOBER 26, 2012

For New York-based Allstate agent and owner, David Williams, breaking into a saturated and highly competitive market as a new agent was no easy task. To break into the market and win business, Williams deployed a several marketing tactics, including buying internet leads, search marketing, telemarketing and “feet on the street” campaigns.

Leads360 71

Leads360 Insurance Insurance Lead Management 71

The ROI Guy

APRIL 9, 2010

The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. November 2009.

Tools 40

Tools Sales Tools Campaigns Oracle 40

Close.io

DECEMBER 3, 2019

Author : Sam Richter Published : July 9, 2009. How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Kindle Edition. The author (a cartoonist) relied on a personalized approach of “contact campaigns” to get attention and book meetings with CEOs and VIPs. Take the Cold Out of Cold Calling.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Delicious Sales

MAY 2, 2012

Marketing (6398). 2009 (1040). In 2009, there were 800,000 inside sales departments. Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). 2012 (9049).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales Hacker

NOVEMBER 5, 2018

I have, since 2009, hired 20+ outsourced resources from all over the world for tasks such as data research, web design, translations, voiceover talent and more. It’s almost impossible to become good at selling something if you sell multiple products to multiple markets and talk to multiple personas that have different priorities.

Outsourcing Services 75

Outsourcing Services Sales Outsourcing Lead Generation Hiring 75

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Sales Hacker

DECEMBER 14, 2018

Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. Erica Stritch , VP of Marketing at RAIN Group , also shared a tale of a deep discount gone wrong. “A The disappointment really set in when we launched our first marketing and sales campaign.

Discount 65

Discount Software Software Vendor 65

Green Lead's B2B

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.

Outsourcing Services 30

Outsourcing Services Lead Gen Jigsaw Inbound 30

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Microsoft Media 40