Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Study 53

Study Strategy Marketing Lead Rank 53

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Technology no doubt brings levels of efficiency that will make selling different and impact the interaction between sellers and buyers. August 2011.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

OCTOBER 5, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Understanding the Sales Force

NOVEMBER 27, 2013

Understanding the Sales Force by Dave Kurlan One of the findings in the most recent Sales Performance Optimization Study , from CSO Insights, revealed that the win rate for deals has reached an all-time low. Does this represent a change in buyer behavior? That has to include 2008-2010 when the economy was really in the tank.

Travel 251

Travel Decision Maker Insurance Insurance 251

SBI Growth

AUGUST 12, 2012

Marketing and product demonstration/material review. John is the Economic Buyer of our product. Flips the product from the “Sales” perspective to the “Buyer” perspective. This interview was with Tucker, the User Buyer. If your buyer changes, so should your Persona document. Overview of company history.

Ideal Customer Profile 244

Ideal Customer Profile Training Buyer Follow-up 244

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012. And the increase shows no signs of abating. You Decide.

Marketing 65

Marketing Decision Maker ROI Proposal 65

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77

The ROI Guy

JULY 11, 2011

The study reveals that CFOs have more influence than many would expect - authorizing 26% of all IT investments. CIOs need to be armed with content to help facilitate the complex change management process which is now the buyer’s journey. Sources: CFOs' Priorities for Technology Identified in the 2011 Gartner FEI Technology Study.

Marketing 89

Marketing ROI Proposal Survey 89

Gong.io

JULY 13, 2022

If your buyers are “frazzled,” you might be a good fit for the SNAP selling methodology — a framework that lays out a strategy for selling to today’s busy and overwhelmed buyers. SNAP Selling is a sales framework that helps sales reps bring value to today’s overwhelmed and frazzled buyers. What is the SNAP Selling methodology?

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. But the news is NOT all bad.

Case Study 69

Case Study Marketing Proposal Hiring 69

A Sales Guy

NOVEMBER 8, 2012

He’s noticed a change in how his buyers are buying. He creates new and untested approaches to selling based on what we sees the market and then evaluates them for success. A 2010 study showed that mastery orientation related to good GPA attainment, where performance orientation did not. We have to hit our goals.

Motivation 112

Motivation Quota Study Intent 112

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Good overview in this article regarding the recovery and where investments are being made for 2010: [link].

Campaigns 40

Campaigns Government Marketing Forecasting 40

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.”

Case Study 40

Case Study Marketing Buying Cycle Ideal Customer Profile 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Outsourcing Services 40

Outsourcing Services Marketing Ideal Customer Profile Survey 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Artesian Solutions

MAY 10, 2018

How to harness intelligence and insight to stay relevant in an oversaturated market. The key to staying relevant in an oversaturated market is being adaptable, creative, and jumping on technological advances that help you find new opportunities, differentiate your service and most importantly of all add value to your customers.

Marketing 40

Marketing Lead Rank Competition How To 40

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp. According to James A.

Microsoft 40

Microsoft ROI Face-to-face Small Business 40

HeavyHitter Sales

OCTOBER 15, 2010

End the Sales & Marketing War-Harvard Business Review » October 15, 2010. Many well-established fields of language study exist to help us gain a deeper understanding of how we talk to each other. Posted by: Sales Training | October 20, 2010 at 12:11 PM. » October 2011. September 2011. August 2011.

Penetration 138

Penetration Study Decision Maker Software 138

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of buyers who cited them as a trusted source in 2006 to 8.1%

Industry 56

Industry Vendor Scale Survey 56

SBI

MARCH 4, 2014

Each week, I’ll interview an executive from one of the top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? We’ve launched a new weekly blog feature. Nancy: Let’s start with the big news. OneSource is now Avention?. Why the change? Nancy: What does Avention do?

Up-Sell 122

Up-Sell Lead Rank Lead Scoring Revenue 122

The ROI Guy

OCTOBER 5, 2010

With the Internet, B2B buyers have access to more information than ever. As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. Buyers are clearly in control, and marketers are scrambling to address this power shift.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Customer Centric Selling

MARCH 20, 2013

A recent study by Marketing Leadership Research concluded that buyers on average are 57% of the way through buying cycles before contacting vendors. It would appear vendors and researchers have no visibility to measure how many buyer-initiated evaluations fall under their own weight.

Buying Cycle 45

Buying Cycle Training Lead Rank Lead Scoring 45

Anthony Cole Training

FEBRUARY 14, 2012

Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Its what Ive learned, observed and studied over the years. Hire SalesPeople Who Can and Will Sell in These Tough Markets.

Hiring 169

Hiring Ideal Customer Profile Webinar Metrics eBook 169

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. You” wording works best.

Buyer 87

Buyer Proposal Ideal Customer Profile Competition 87

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

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Influencer Collateral Decision Maker Ideal Customer Profile 40