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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150
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Is Sales Adding A Premium To Intrinsic Revenue Growth?

The Pipeline

In a piece I posted on July 19, 2011 , I questioned another mainstream piece forecasting a dramatic decline in B2B sellers and the nature of their role. More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. Smaller Treadmills.

Revenue 370
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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? ttp://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html.

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The Pipeline ? Selling to Mr Know-it-all

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Ian Brodie is a Marketing Speaker and Coach who helps consultants, coaches and other professionals attract and win more clients. May 20th, 2011.

Pipeline 313
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The Benefits of AI in Sales (& AI-Based Tools You Didn’t Know You Need)

Sales Hacker

Sales tools using machine learning and deep learning are already widespread in the market today. Underneath Google Search is a massive ML engine that is sifting through a huge amount of web data and marrying it with customer behavior data to learn what satisfies a customer. AI for sales is nothing new.

Benefit 85
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7 Steps to Build Your Lead Gen Machine

SBI Growth

Leads fuel the revenue engine. Determining the size ($) of the market potential – Total Available Market for your products & services. Don’t skip this step or you’ll build your lead gen engine in the dark. IN 2011, the SEC published their landmark study on buyer behavior. It fuels the marketing machine.

Lead Gen 306