article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

article thumbnail

Is Sales Adding A Premium To Intrinsic Revenue Growth?

The Pipeline

In a piece I posted on July 19, 2011 , I questioned another mainstream piece forecasting a dramatic decline in B2B sellers and the nature of their role. More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. Smaller Treadmills.

Revenue 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? ttp://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html.

article thumbnail

Refine B2B Sales Process in 2012 with Tools and Attitude ? Score.

Score More Sales

Refine B2B Sales Process in 2012 With Tools and Attitude. by Lori Richardson on December 22, 2011. How can our earlier scenarios improve with tools? Determine how you can benefit from people, process, tools, skills, and a little inspiration. Sales Tools. Sales Tips and Strategies to Grow Revenues. Consulting.

Lead Rank 155
article thumbnail

The Benefits of AI in Sales (& AI-Based Tools You Didn’t Know You Need)

Sales Hacker

Sales tools using machine learning and deep learning are already widespread in the market today. Underneath Google Search is a massive ML engine that is sifting through a huge amount of web data and marrying it with customer behavior data to learn what satisfies a customer. AI for sales is nothing new.

Benefit 85
article thumbnail

The Pipeline ? Selling to Mr Know-it-all

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. May 20th, 2011. May 31st, 2011. May 20th, 2011. May 20th, 2011. May 20th, 2011. May 20th, 2011. May 20th, 2011.

Pipeline 313
article thumbnail

7 Steps to Build Your Lead Gen Machine

SBI Growth

Leads fuel the revenue engine. Don’t skip this step or you’ll build your lead gen engine in the dark. IN 2011, the SEC published their landmark study on buyer behavior. A Buying Process Map (BPM) is a tool that maps the decision making process used to purchase a product, service or solution. Step #4 – Audit Your Content.

Lead Gen 306